Company history and profile
Our history begins not far from Munich, the capital city of Bavaria, in the picturesque village of Ismaning. It was here on the banks of the river Isar and surrounded by lush meadows that Wilhelm Birk founded POINT tec in 1987. It is in these bucolic surroundings that we have been producing fine quality watches that are MADE IN GERMANY for over a quarter of a century. With an annual production of 150,000 watches we are now one of the largest watch manufacturers in Germany.
Our medium-sized company remains independent and owner-run even today. This gives us the necessary decision-making autonomy and flexibility to be able to react in real time to the needs of our customers. Our watches stand for traditional craftsmanship, selected materials, technical sophistication, long service life and timelessly elegant design.
From the outset we vowed that we would "create watches that would stand out thanks to their unique design, excellent price/performance ratio and high product quality that is MADE IN GERMANY," in order to honour the historical responsibility we had to reflect the quality and the pioneering spirit of Junkers and Zeppelin, and it was based on this that our philosophy was born.
Our trademarks JUNKERS, ZEPPELIN, MAXIMILIAN MÜNCHEN and ROSENTHAL all stand for a pioneering spirit and innovation, traditional craftsmanship, high quality and a long service life. These values spur us on in the present and are our promise for the future. All our watches are made by experienced watchmakers in Germany and are a genuine quality product that is MADE IN GERMANY.